About Us
Behind Every Brand is a Story
Makings of The Sweet Factory
Welcome to The Sweet Factory, Barnet’s friendly neighbourhood bakery—where every treat is made with heart and every customer is part of our story.
Founded in 2024, The Sweet Factory is the dream and dedication of Danial, whose love for baking began in his childhood, helping his mum behind the counter of her own local bakeries. By age 10, Danial was more than just a helper—he was absorbing traditions, learning the value of hard work, and discovering the joy of brightening someone’s day with a sweet bite.
From running Haleh’s Cake in Mill Hill Broadway to launching Rose Patisserie in Maida Vale, Danial’s journey has always been about community, honesty, and a genuine smile. At The Sweet Factory, what matters most isn’t being perfect—it’s offering honest service, going the extra mile for every customer, and creating moments that make you feel good, from the first hello to the last crumb.
In an age when business often feels like it’s just about profit and big monopolies, Danial brings heart, vision, and true values back to the table. What sets The Sweet Factory apart isn’t just delicious cakes—it’s a dedication to making every visitor feel valued, heard, and cared for. You’re never just a sale here; you’re a part of our family, and that genuine connection is what puts us in a class of our own.
Step inside, share your story, and taste the difference of a bakery built on passion, kindness, and the spirit of Barnet. Whether you’re a regular or a first-time visitor, you’re always welcome—because here, at The Sweet Factory, you’re family.
Why Choose Us?
When you choose The Sweet Factory in Barnet, you’re choosing more than just cakes—you’re investing in local goodness and genuine care. Here’s why picking an independent bakery like ours is the decision you’ll feel proud of every time:
1. Personal Touch and Tailored Service
Independent shops like ours know customers by name, remember your favourites, and treat you like a neighbour, not just another sale. That means every cake, every greeting, and every recommendation is tailored for you, not based on a one-size-fits-all formula.
2. Unmatched Freshness and Unique Products
The Sweet Factory crafts everything on-site using premium ingredients and genuine passion. Unlike chain shops that follow automated routines, our creativity and flexibility mean new flavours, local recipes, and one-of-a-kind treats you simply can’t get anywhere else.
3. Supporting the Local Community
Each time you buy from The Sweet Factory, your money stays in Barnet, helping create jobs, support local suppliers, and keep the area vibrant. Chains send profits out of town—but independent shops reinvest in your neighbourhood, making it a better place for everyone.
4. Honest Prices and Rewards for Loyalty
We offer fair prices and real deals to regulars, so your loyalty always gets recognised. Independent bakeries reward repeat custom and can be more competitive than big names, giving extra value beyond what’s on the receipt.
5. Authentic Care and Total Transparency
With an owner-led business, you always know who’s behind the counter, and that accountability matters. Every promise is personal, all feedback is valued, and your trust is returned with quality and honesty in every slice.
Trust The Sweet Factory With Confidence
Choosing The Sweet Factory isn’t just the right thing for Barnet—it’s the best decision for lovers of exceptional cake and warm, genuine service. Let us earn your trust and prove why supporting local never disappoints: your satisfaction, happiness, and confidence in your favourite bakery mean everything to us.